Perfume
Pauline Rochas
A holistic brand and packaging experience for Pauline Rochas. The Cherished Connection is a fragrance collection inspired by the powerful dualities that shape human existence. Day and night. Light and shadow. Clarity and dream. Consciousness and intuition.
The Awakening, inspired by the freshness and optimism of morning, is accompanied by a delicate fragile lichen.
At the heart of the project was the idea of transforming packaging into an emotional and sensory artefact. Rather than creating a disposable container, SR developed a collectible object that extends the narrative of the fragrances and deepens the connection between product, nature, and wearer. The visual identity reflects the collection’s central concept of contrast and balance.
The Awakening
Midnight Breaths
With this collection Pauline Rochas wants to celebrate this archaic rhythm of the nature with two botanically powered oils. One to celebrate the night – the time for getting some rest but also the time for love, mystery, dreams and adventures. Do you remember feeling awake in the middle of a dream, in the middle of nowhere, in the middle of the black? Do you remember the smell of the bright colors in the dark?
The Cherished Connection
By combining strategic brand storytelling, material innovation, and sensory design, SR created a distinctive identity that elevates fragrance beyond scent alone.
