A glimpse into the Neo Masa universe. From ingredient studies and wayfinding to scent, sound, and small rituals at the table, the details are designed to shape a calm, layered experience. Menus and recipe cards extend the identity into the space, turning the brand into something you can navigate, hold, and return to.

We developed a calm, symbolic branding system. The monogram draws from The Waterway, a river-like form referencing life, time, and continuity, connecting East and East. Secondary symbols such as The Human Path extend the language through ideas of journey, presence, and rhythm.