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SR is a global creative studio in Vienna and Los Angeles, specialized in brand design, spatial and product design, and digital and sensory experiences.

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Nahmias F/W26 — Paris Fashion Week

Nahmias F/W26 — Paris Fashion Week

From concept to execution, we designed and built a custom oversized VHS cassette as the runway backdrop, and developed three fiberglass masks for the brand’s newly introduced cartoon characters.

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A custom-print invitation featuring an actual VHS cassette in its original, specially printed sleeve — designed in Nahmias’ new Wipeout visual language and centered around Chadwick.

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