Nahmias — F1 Miami

Pop-Up

Nahmias — F1

For the F1 Miami Grand Prix, SR created a pop-up for Nahmias in the Miami Arts District, marking race week and the launch of the F1 x Nahmias collection. At the centre stands an F1 car reinterpreted through the Nahmias visual language. Its surface is designed to appear woven, shifting a high-performance object towards material, detail and craft. Within the space, the car becomes the anchor of the installation. A familiar racing icon, translated through texture and context to frame the collection around it.

Doni Nahmias’ dachshund Mimi became part of the activation on site, placed inside the car for content around the event. Followed by a closer look at the production of the individual elements.

SR is a global creative studio in Vienna and Los Angeles, specialized in brand design, spatial and product design, and digital and sensory experiences.

Pop-Up

Nahmias — F1

Doni Nahmias’ dachshund Mimi became part of the activation on site, placed inside the car for content around the event. Followed by a closer look at the production of the individual elements.