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SR is a global creative studio in Vienna and Los Angeles, specialized in brand design, spatial and product design, and digital and sensory experiences.

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Trade Booth

Fear Of God

For the NBA All-Star Weekend, Fear of God and SR created an immersive brand experience to launch new FOG Essentials x NBA collection. The goal was to make the brand's premium aspirations tangible in the high-energy environment of the All-Star Weekend and to forge a direct connection between the brand, its products, and its community.

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