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SR is a global creative studio in Vienna and Los Angeles, specialized in brand design, spatial and product design, and digital and sensory experiences.

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Store Design

District Vision

The flagship in Los Angeles is conceived as a spatial extension of the brand’s interest in performance, perception, and mental focus. Rather than treating retail as visual saturation, the project constructs a controlled environment in which objects, bodies, and space are placed into calibrated relation.

Photography: Rich Stapleton

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Located within a former gallery interior, the project operates through calibrated placement and controlled spatial intervals. Objects are given distance from one another, allowing intervals to structure perception through movement. Rather than accumulating within the space, they emerge as interruptions within a continuous spatial field.

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Restraint operates as the primary architectural method. Elements are reduced to their necessary presence, allowing geometry, material, and proportion to organise the interior. The repeated use of the square establishes a regulating system across scales, from furniture to display to architectural openings, producing continuity without hierarchy.

Glass and brushed aluminum introduce precision and technological clarity, while carpet and hinoki wood absorb, soften, and withdraw. The tension between these materials establishes the project’s central spatial condition: performance calibrated through atmosphere rather than spectacle.

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The District Vision flagship in LA unfolds through two interconnected spatial conditions: one reflective, operational, and open; the other softened through carpet, acoustic absorption, and reduced sensory intensity. By day, the space functions as a retail and research environment; by night, it transforms into a sanctuary for meditation, movement, and community programming.

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