Supplements Manufacturer
Biogena: Mariahilfer Straße
The Biogena Plaza on Mariahilferstraße is much more than a traditional store – it is a curated brand experience for health, science and design.
Every detail—from the interior to the visual identity—speaks with one voice. It’s a language of clarity and refinement, allowing flavours and textures to unfold and be fully experienced.
Under the slogan "Welcome to yourself", the Plaza combines modern health aesthetics with high-quality brand staging, creating an environment in which visitors intuitively feel at ease.
Materials such as anodized stainless steel and natural oak wood meet raw, archaic structures and bring nature and technology into harmony. Soft, organic shapes – such as in the iconic Roly Poly Chairs– provide an exciting contrast to clearly organized room structures and design highlights such as the octopus lamp, which symbolically refers to the medical and scientific origins of the brand.
Generous room heights, bright window fronts and a restrained color scheme of natural and cream tones create an atmosphere of calm and clarity. The Biogena Plaza is a place where medical know-how, prevention and design meet in a contemporary form - inspiring, aesthetic and future-oriented.
