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SR is a global creative studio in Vienna and Los Angeles, specialized in brand design, spatial and product design, and digital and sensory experiences.

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Anton macht Ke:s
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Cheese-maker

Anton macht Ke:s

Anton makes “Ke:s” (Vorarlberg dialect for cheese). And he does it in a cellar in the heart of Vienna. Here, the extraordinary Alp cheese made in Vorarlberg in the summer is left to mature. For Anton, cheese is a metaphor for life itself. This philosophy had to be present in the visual identity as well as in the design of his new cellar.

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Constant movement. Constant maturation. That’s the mantra of the brand. A brand without a logo—just text, cut into pieces.

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The interplay of product, typography, and the uniquely archaic space transforms the cellar in Vienna’s first district into the perfect setting.

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